Santander Arena Launches in Santiago Following Live Nation Venue Takeover

Santiago’s former Movistar Arena has officially begun operating as Santander Arena, completing a naming-rights change announced earlier this summer at one of Latin America’s busiest live entertainment venues.

The new branding was formally unveiled Sunday night at an event attended by public officials, artists and other guests, according to Live Nation. Banco Santander becomes the venue’s lead sponsor under a naming-rights agreement first announced in July.

The change also comes less than a year after Live Nation became the majority stakeholder in the Santiago arena through a partnership with BeLive Entertainment Group, adding one of the region’s leading venues to the concert giant’s growing Latin American portfolio.

Live Nation announced that deal in December 2025, describing the then-Movistar Arena as a 15,000-capacity venue hosting more than 170 shows annually and attracting more than 1 million fans each year.

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The building drew more than 1.8 million visitors in 2025, according to Live Nation and Santander. Its own website lists a maximum capacity of approximately 15,500, with 12,000 numbered seats, 3,200 removable floor seats, nine suites and 28 boxes.

The venue is located in Santiago’s Parque O’Higgins and traces its modern history to 2006, when it opened as Arena Santiago. Movistar took over the naming rights in 2008.

Santander and Arena Santiago announced their agreement July 29, saying the bank would become the arena’s principal sponsor beginning in September. The companies said at the time that the change would extend beyond simply replacing the venue’s name and branding.

“This alliance goes far beyond a name change,” Santander Chile CEO and Country Head Andrés Trautmann said when the deal was announced. “It is a commitment to one of the most important cultural and entertainment spaces in the country.”

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The new identity is already in use across the venue’s website and upcoming calendar. Santander Arena is scheduled to host a run of six Morat concerts beginning September 8, followed by WWE on September 12 and additional shows from artists including Ozuna, Jesse & Joy, Camilo, Def Leppard, Hayley Williams and Deep Purple.

One notable element remains unchanged despite Live Nation’s majority ownership: ticketing. Santander Arena continues to identify Puntoticket as the exclusive official ticket seller for shows at the venue. That means the building has not shifted to Ticketmaster, which is owned  by Live Nation, following the promoter’s investment.

The Santiago investment is part of a broader push by Live Nation into major Latin American venues. The company has also expanded its position in Argentina, including through a majority investment in Movistar Arena Buenos Aires.