Sports Illustrated Tickets Partners With Tampa Bay Buccaneers for 2026 Season

The Tampa Bay Buccaneers have entered into a new partnership with Sports Illustrated Tickets that will make the ticketing company the NFL team’s official fan experience partner.

The collaboration will begin at the Buccaneers’ 2026 home opener on September 20, when Tampa Bay hosts the Cleveland Browns at Raymond James Stadium. The game will also mark the debut of Sports Illustrated Tickets’ “Faces in the Crowd” activation at the venue.

The activation is designed to capture fan reactions during games through a network of strategically positioned 4K cameras installed throughout the stadium. Fans whose reactions are captured will have the opportunity to turn those moments into a free Sports Illustrated Fan Cover or a commemorative game ticket.

“Faces in the Crowd” will be available at 10 stadiums across the United States and Europe during the 2026 season. Six of those venues will be home stadiums for NFL teams.

“Sports Illustrated has a rich history of capturing the people, passion and moments that make sports unforgettable,” said Joe Flores, chief marketing officer of Sports Illustrated Tickets. “Through Faces in the Crowd, we’re bringing that legacy directly to fans and giving them the opportunity to become part of the Sports Illustrated story.”

Flores added that the company is looking forward to expanding the activation throughout the NFL through its relationship with the Buccaneers and highlighting the fans attending games at Raymond James Stadium.

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In addition to the fan activation, the agreement will provide Sports Illustrated Tickets with a range of in-stadium marketing opportunities. Promotional assets will include LED signage and other prominent placements throughout Raymond James Stadium.

The Buccaneers said the partnership is intended to provide additional ways for fans to preserve memories from attending games.

“We are always looking for new ways to enhance the gameday experience and create memorable moments for our fans,” said Atul Khosla, chief commercial officer of the Buccaneers. “Sports Illustrated Tickets’ Faces in the Crowd gives fans a unique way to capture their gameday experience and turn it into a lasting keepsake that celebrates their connection to the Buccaneers.”

The new agreement comes as the Buccaneers continue to expand their commercial and technology partnerships ahead of the 2026 NFL season. The team recently announced a multi-year partnership with Priority Commerce that will introduce a new ticket payment process for Buccaneers fans.

The 2026 NFL season is scheduled to begin on September 9, with the Seattle Seahawks hosting the New England Patriots at Lumen Field. Tampa Bay will open its home schedule 11 days later against Cleveland.