AXS Lands Exclusive Ticketing Deal for Wrangler NFR

AXS is taking the reins on ticketing for the Wrangler National Finals Rodeo.

Las Vegas Events has named AXS the rodeo’s exclusive primary and secondary ticketing partner, combining initial ticket sales, official resale and sponsorship under one expanded agreement.

The 2026 Wrangler NFR will take place Dec. 3-12 at the Thomas & Mack Center, marking the event’s 41st year in Las Vegas.

Season tickets and inventory listed through the new Official Fan-to-Fan Ticket Marketplace will become available Aug. 12. The general public onsale follows Aug. 13 at noon PT here.

Under the deal, season ticket holders will be able to manage tickets and resale listings through their AXS accounts and the AXS mobile app. Fans shopping for individual performances will have access to an official resale marketplace designed to offer a more secure and transparent buying experience.

“Las Vegas Events is pleased to partner with AXS to provide NFR season ticket holders and fans with a more integrated ticketing experience,” Las Vegas Events President Tim Keener said in a press release.

Keener said the partnership will give season ticket holders an easier way to manage their accounts while providing rodeo fans with “a trusted place to find and sell tickets as they plan their NFR experience in Las Vegas.”

The Wrangler NFR remains one of the hottest tickets on the Las Vegas calendar. The 2025 event drew 175,846 attendees across 10 rounds of competition, while the rodeo has sold out 379 consecutive performances in the city.

The event brings together the top 15 competitors in bareback riding, steer wrestling, team roping, saddle bronc riding, tie-down roping, barrel racing and bull riding. Riders compete for a share of the purse and the coveted PRCA Gold Buckle.

“The Wrangler National Finals Rodeo is a bucket-list event with an incredibly dedicated fan base and sustained demand year after year,” said Tom Andrus, president of North America at AXS. “With AXS powering both primary ticketing and official resale, fans get a seamless, trusted experience from a connected ecosystem while NFR gains richer insights and greater control over their own tickets.”

AXS will also receive on-site, in-arena and Las Vegas market branding, along with digital activations, social promotions and additional exposure throughout the rodeo season.

The agreement gives AXS another major foothold in the national fair and rodeo market while further expanding its presence in Las Vegas.